E-commerce SEO Services
Dominate Search Results & Drive More Sales
We’ve specialised in driving sales via SEO for our E-commerce clients since 2010. Get in touch to discover how to supercharge your website sales.
We live and breathe SEO at Epic New Media. As the leading SEO agency in Liverpool for over a decade, we have a wealth of experience in using SEO to grow and transform businesses. We know how to scale search engine marketing to grow E-commerce businesses. We are proud of our results and how we’ve helped our clients grow.
Our team of search engine marketing specialists is passionately committed to delivering excellent SEO results and providing an outstanding professional service.
“Epic’s SEO expertise is evident having witnessed a remarkable improvement in our search engine rankings and an increase in our organic traffic, their adaptability and proactive approach to staying current with changes in our profession and search engine algorithms are truly impressive.”
“Since we’ve started working with Epic New Media, we have seen our organic search rankings and traffic increase for our key business areas. Epic has effectively communicated and implemented their strategy and have felt like our extended digital marketing department.”
“We’re incredibly happy with the cooperation we have with Epic New Media. They’ve helped us get our SEO game up and running and really gave our website a huge boost in visibility. They’re a super friendly team, happy to answer any questions we have. We’d recommend Craig and the team to anyone and look forward to continuing our collaboration with them!”
Why is SEO Essential for E-commerce
In 2024, there were over 16 billion daily searches on Google globally. With so many people using search engines, ranking highly in search results and getting your products in front of your target audience is essential for you to grow your sales. SEO is a sustainable, cost-effective strategy that delivers long-term results. Ecommerce SEO can:
- Increase traffic to your website
- Improve visibility for your products
- Boost brand recognition and build trust in your brand
- Reduce dependency on paid channels
- Increase sales and revenue
Our E-commerce SEO process
We take a data-driven approach to E-commerce SEO to ensure that your online store ranks for relevant, high-intent keywords. Our process includes:
Keyword Research: We conduct in-depth research to identify short-tail and long-tail keywords that align with your products and target audience. This ensures your store attracts visitors who are ready to buy.
Competitor Analysis: We analyse top-ranking competitors to understand what’s working in your niche. By studying their strategies, we can refine your approach to gain a competitive edge.
On-site optimisation: We optimise your product pages, category pages, and website structure for search engines and users alike. This includes improving: title tags, meta descriptions, h tags, image alt tags, URL structures and internal links
Content Management: High-quality content is at the heart of SEO. We create engaging product descriptions, blog posts, and buying guides to improve rankings and attract more potential customers.
Link Building: Earning high-quality backlinks from authoritative websites improves your store’s credibility and rankings. We use white-hat link-building techniques to build your online authority.
On-going strategy: SEO is an ongoing process. We continuously monitor your website’s performance, adapt to algorithm updates, and refine our strategy to ensure consistent growth.
E-commerce SEO Services Tailored to Your Business
We have experience working with a range of Ecommerce platforms, including:
- Shopify
- WooCommerce
- Magento
- BigCommerce
Why Choose Epic New Media?
Over a decade of experience – We’ve been ranking E-commerce website since 2010
Results-driven strategies – Our focus is on delivering measurable results that will grow your business
Transparent reporting – We provide clear, detailed SEO reports
Bespoke SEO campaigns – We tailor our approach based on your business, goals and budget
Get in touch. We will perform a free audit to analyse why your website is underperforming. We will also provide a transparent plan with timeframes and costs.
E-commerce SEO FAQs
E-commerce SEO is the process of optimising your e-commerce website to improve its visibility in search engine results. It involves optimising product pages, category pages, and blogs to attract organic traffic and increase sales. Key aspects include keyword research, technical SEO, on-page optimisation, link building, and improving user experience.
To optimise an E-commerce website for search engines, follow these steps:
Keyword Research – Identify high-intent keywords that potential customers are searching for.
On-Page Optimisation – Optimise product titles, meta descriptions, URLs, and headings with relevant keywords.
Technical SEO – Improve site speed, fix broken links, and implement structured data (schema markup).
Content Strategy – Create high-quality blog posts, guides, and product descriptions to engage users and rank for long-tail keywords.
Link Building – Earn high-quality backlinks to boost domain authority.
Mobile & UX Optimisation – Ensure a fast, mobile-friendly, and user-friendly shopping experience.
Some of the best E-commerce platforms for SEO include:
– Shopify – Great for beginners, but requires apps for advanced SEO.
– WooCommerce (WordPress) – Highly flexible with full control over SEO settings.
– Magento – Powerful but requires technical knowledge.
– BigCommerce – Offers built-in SEO features with good scalability.
– Wix eCommerce – Easy to use but less customizable for advanced SEO.
Choosing the best platform depends on your needs, budget, and technical expertise. Read our blog on Which e-commerce platform is the best for SEO to find out more.
SEO is essential for E-commerce because it helps drive organic traffic, reduces reliance on paid ads, and improves conversion rates. A well-optimised site ranks higher in search results, increasing visibility, trust, and sales. SEO also enhances user experience, making it easier for customers to find and purchase products.