Tips to Create Successful Facebook News Feed Ads

Facebook in itself is very straightforward to use and has become such an integral part of our everyday lives that we think nothing of navigating the site, even when timelines and profile layouts change.

But for companies who want to use Facebook as part of their advertising strategy some careful planning is required in order to make the most of the opportunities available.

This guide will talk you through setting up a Facebook news feed ad campaign.

There are two placement positions for Facebook ads – on the right-hand column, and in news feeds. Those in news feed are more likely to generate better leads as they are more visible and can be highly targeted. They are highlighted as a “suggested post” and contain a lot of information.

To launch such an ad you must have a business Facebook page – the ad will appear as a suggested post from this page. Setting up this page is straightforward and the benefits of using this to advertise on Facebook are many – better visibility, larger ad, use an image and so on. Managing this page is worth the time and effort if done right.

You then have to prepare and test your elements – the text and images. Try several ideas to see which gets the best response before settling on what you will use in your ad. Be sure to include the vital information high up in the text.

Once you are happy with your text and image go to the Power Editor via your ad manager to create your ad. It is pretty straightforward – just fill out the boxes. The ad will not appear as a post on your page – only in news feeds as a suggested post.

Be sure to save your post IDs – copy the list into an Excel spreadsheet so you have them for future reference. Then name each post ID to help you identify them.

Your campaign can then be created via Power Editor and you should assign a name and a budget, and select an objective and start and end dates.

Follow the steps through to devices and audience specifics, the select your placement and upload the ad.

For future campaigns you can start with the previous ad, save it under a new ID and toggle some of the settings. In this way you can start to build up a picture of what works and what doesn’t and you should be well on your way to making Facebook ads work for your business.