What is PPC and who is it for?

Some businesses have heard of PPC, but regardless of whether you are here to learn more about it, or if you simply want to grow your business through marketing then you have come to the right place.

PPC stands for Pay Per Click. This a type of internet marketing scheme where advertisers pay the owner of the site which the advert appears on a small fee each time the advert link is clicked on.

Unlike trying to increase the access to your site organically, through methods such as SEO (search engine optimisation) or increasing your social media presence, PPC allows the user to increase site visitation through paid methods.

Who would benefit from PPC?

Given that increased website visitation is likely to result in a greater number of sales, something which can be estimated through your conversion rate, PPC is likely to help the vast majority of sites which promote a specific call to action. Whether this is buying a product or getting in touch with the business for a quotation, more people will follow your call to action simply because more people access the site.

However, there are two types of businesses who benefit significantly from PPC. These are:

1. New companies

When trying to get a business up and running, and attempting to create that first solid market base, it can be difficult to use organic techniques to grow. As such, many new SMEs use PPC to bring users to their site, and then capitalise on growth from this, through repeat customers and subsequent organic growth.

2. Competitive markets

If your business has a lot of competition, then it can be difficult to stand out from the crowd. PPC allows a company to bypass this, becoming the first website an end-user will see, thus having to remove any gimmicks to try and make themselves different within a homogenous market.