What is the difference between white hat SEO and black hat SEO?
When it comes to search engine optimisation (SEO), there are two types you’ll generally hear about: white hat and black hat. For those who aren’t website experts or who don’t know a lot about search engine optimisation, these two terms can be meaningless. Yet the difference between them can be vital for the success of […]
Read MoreHow Google algorithm updates can affect SEO ranking
What is a Google algorithm update? Google updates its search and ranking algorithm hundreds of times every year. These are mostly minor tweaks to keep up with trends and maintain optimum user experience. However, occasionally a major core update is released; significantly affecting SEO ranking and search relevance of web content. On the 8th August […]
Read MoreWhat is conversion rate optimisation, and why does your business need it?
Driving traffic to websites is the primary function of the majority of online marketing these days. The ultimate goal is to convert that traffic to sales. Conversion rate optimisation is an essential part of the progress, but before you can implement it, you need to know what it is. So, what is conversion rate optimisation? […]
Read MoreWhy keyword stuffing is bad for your SEO
You’ve got a website and you know that to be found on search engines, you need to use certain keywords. So it makes sense that you want to put that keyword into as much copy as possible right? Wrong. In fact, overusing the same keyword (called keyword stuffing) can actually damage your SEO (search engine […]
Read MoreOutdated SEO techniques you need to stop using
If you are still using outdated marketing practices, you are putting your business at a significant disadvantage. With that in mind, read on to discover some of the most outdated marketing methods that you need to stop using today. Focusing on clicks instead of conversion rates If you want to build a strong marketing campaign, […]
Read More3 key SEO mistakes to avoid
When it comes to search engine optimisation, there are many potential mistakes and pitfalls which can harm its effectiveness. Understanding what others are doing wrong is key to preventing yourself from falling into those same traps. With that in mind, here are three all-too-common SEO mistakes businesses of all sizes still make. Bad internal link […]
Read MoreThree SEO hacks you need to try
It used to be the case that SEO could be achieved through a series of formulaic moves, which would guarantee better performance and better rankings. However, SEO has evolved significantly and now incorporates so many different elements that just using a few set moves won’t cut it anymore. Despite this, many companies and SEO specialists […]
Read MoreThree key things that will boost your business’ SEO
Let’s get this out of the way right at the start: SEO doesn’t have to be difficult. Many agencies and self-titled ‘SEO gurus’ routinely attempt to bamboozle and baffle by rambling on about buzzwords and technical jargon, but bolstering your SEO is, on the whole, relatively simple. However, with that said, there is still a […]
Read MoreWhat to do when things go wrong in SEO
In the world of search engine optimisation (SEO), sometimes things go wrong. If you have experienced in disbelief the dread of your site going offline, a drop in search engine rankings or other SEO disasters, don’t panic. Some of these things happen even when you are using the right SEO methods. Panicking is the wrong […]
Read MoreWhy conversion rate optimisation is just as important as search engine optimisation
SEO, or search engine optimisation, is a way of using keywords throughout your website to help increase organic website traffic. When users of search engines type specific keywords and phrases that they are looking for, algorithms will present them with a list of websites that uses these terms. By increasing the number of keywords and […]
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