Five features that increase the CTR in PPC ads
Click-through rate (CTR) is the ratio of the number of actual clicks on a link to the total number of impressions. A high CTR is key to the success of pay-per-click (PPC) advertising. More clicks mean a high-quality score and better ad ranking. Ultimately, a high CTR increases the ad’s prominence, which boosts conversions. Here […]
Read MoreWhat to look for in your SEO Provider for 2019
Last year saw the discipline of SEO move from a period of adolescence to maturity. While this means greater opportunities in the months ahead, the period comes with a renewed need to assess the market to see what businesses are still fit for purpose. So, here are some of the questions you should look for […]
Read MoreFour free top tools for SEO spring-cleaning in 2019
A new year may have rolled around but technology never stands still. Now that the dust has settled on 2019, here are some of our favourite tools to help improve your site that don’t cost a penny to use and should be at the fingertips of any in-house team. Starting with- 1. Dareboost One of […]
Read MoreSEO content writing tips
Content is critical to all SEO strategies today. Textual content enables Google and other search engines to understand your site. It also excites, educates, and persuades website visitors too. So, with that in mind, read on to discover some helpful SEO content writing tips. Embrace action words Can you remember old English classes about action […]
Read MoreSome Of The Most Significant Trends In SEO
Search engine optimisation and online marketing practices change constantly. New trends, new updates, and new strategies are commonplace in SEO. Therefore, you need to keep up with the constant evolution if your website is to remain visible, get more visitors, and convert these visitors into buyers or subscribers. Below, we take a look at the […]
Read MoreThe top 3 SEO trends in 2019
Google is always striving to be the best at providing relevant web resources to internet users. In its efforts to increase user satisfaction, Google is continuously incorporating new searching and ranking techniques. In addition to search engines’ evolution, user behaviour also dictates the effectiveness of SEO marketing. Here are some of the trends that are […]
Read MoreThe 3 golden rules for effective SEO in 2019
Search engine optimisation is essential if you want to find, build, and maintain an audience. Whether it’s for an eCommerce website or a personal blog, effective search engine optimisation is key to driving traffic to your page. In 2019, and beyond, make sure you remember these three golden rules for the best quality SEO. Quality […]
Read MoreSEO in a nutshell: Why is ‘trust’ a must?
Part of the ‘three pillars’ of SEO – ‘authority’, ‘relevancy’ ‘trust’ – developing your site’s trust score acts as a powerful force multiplier for your company. This can quickly increase your search engine rankings while driving positive change across your website and business. So, what is this key element and how can developing it put […]
Read MoreWhat is Holistic SEO and why is it important to the success of your business?
SEO is the most important digital practice you can use to benefit your business in this day and age. The practice of Search Engine Optimisation (SEO) involves adapting your website content so that it performs better in online search engine results and, in turn, increases the number of visitors to your website. Whilst SEO is […]
Read MoreHow far can backlinking take your SEO strategy?
Are you a marketing manager or business owner? You might have heard about backlinking, but became perturbed by the complexities relating to it. Alternatively, it might be a term you are not yet familiar with. Either way, we are here to tell you why backlinking could be the missing piece in your SEO jigsaw. How […]
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