Common SEO practices that hinder rather than help
Regardless of how technologically savvy you are, anyone who manages a website will be aware of the importance of SEO, or Search Engine Optimisation. This is an incredibly effective way of bringing more customers to your website. By using the correct combination of keywords, descriptions and meta-titles, you can help search engine algorithms associate your […]
Read MoreThree White Hat SEO Strategies That Will Never Fail
One of the main challenges with SEO is unpredictability. The algorithms are changing constantly, which means a strategy might work one week and fail the next. Despite this, there are a few techniques that are unlikely to ever fail you. In this blog post, we’re explaining what they are and why they are so important. […]
Read MoreWhy are keywords so important in SEO?
If you have read a little around search engine optimisation then you will have heard keywords mentioned. You may not be totally au fait on what they are or why they matter though. The great news is that the basic concept is easy to pick up. Keywords, in essence, connect what people are looking for […]
Read MoreDon’t be evil: What Google’s top SEO lesson actually means
If you want to get your business found online, SEO is essential. For those unsure, SEO stands for Search Engine Optimisation. It’s the strategies that help you get found on search engines like Google. It doesn’t just help get your website on search engines though. It’s about getting you as high on the rankings as […]
Read MoreSurprisingly important SEO factors
SEO is essential to helping your website to grow. By increasing your ranking in the returned results on search engines, your webpage will appear higher up in the list. This means that more people are likely to click on your link, giving you more people to convert. There are many guides to SEO online, and […]
Read More6 top SEO ranking factors for 2019
Google uses about 200 ranking signals to decide the rankings of organic search pages. And though these factors may keep evolving, understanding new SEO requirements is the key to improving site traffic and conversions. Without the SEO process, your target audience will not be able to find you, rendering all your work meaningless. So should […]
Read More4 unique SEO tips
If there is one thing that all businesses need to be concerned with today it is SEO. It does not matter whether you run an online retail store, a financial services firm, or a construction business, you need to master search engine optimisation in order to stand out from the competition. With that being said, […]
Read MoreWhy is internal linking so important for SEO?
Backlinks are a big thing in SEO, but don’t focus on them so much that you forget all about their sibling: internal links. These links can play a crucial part in search engine optimisation, helping search engines to understand your site easier and to make it more usable. Here’s why: They guide search engine crawlers […]
Read MoreSearch engine optimisation mistakes you’re sometimes told to do
Getting to the first page on Google, let alone to the top of the first page, is a struggle for many businesses. There are over 200 factors that Google counts in its algorithms and these are constantly tweaked to make ranking especially harder. Due to the challenge of search engine optimisation (SEO), there’s a lot […]
Read More3 essential components of an SEO-friendly blog post
We all know creating outstanding content is key to any successful SEO strategy. The importance of high-quality content has been stressed time and time again – but what else do you need to know? If you want your website to get the most from its blog content, here are three essential components of any post: […]
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