The Nofollow Attribute Explained

What is the nofollow attribute? The nofollow attribute provides a way for website owners to let search engines, most notably Google, know whether they should follow a link or pass weight.   Before the nofollow attribute existed, a page-level meta tag (robots) was required to say “Hey, Google, follow all of the links on this […]

Effective Inbound Marketing: 5 Steps [Infographic]

Inbound Marketing is a form of marketing which focuses on bringing people to your website when they‘re ready to buy. Things such as content creation, search marketing and social media are all inbound marketing techniques that you should be utilising.

12 Steps to Successful SEO Copywriting

Writing great content is hard enough without having to bare SEO in mind so as to benefit from better rankings in the search engines.   Fortunately, we have a great 12-step guide to make things a little easier for you.   1. Identify Your Target Audience   The first step should be obvious (duh!).   […]

Understand SEO (a little) in 6 Questions

SEO, an acronym for Search Engine Optimisation, is one of those things that a lot of people simply can‘t get their heads around and maybe never will.   I thought I would take this opportunity to answer some of the most common questions I see asked online, and hopefully provide the answers to some of […]

How AdWords Bidding Works [Infographic]

6 Causes of a High Bounce Rate

One of the more frustrating and costly things for most websites is a high bounce rate. Bounce rate is a measurement based on the number of visitors that land on pages of your website and leave without moving on to other pages before leaving. Although bounce rate isn‘t a direct indicator of success or failure, […]

The History of Web Design [Infographic]

Web Design has changed dramatically since the creation of the web back in 1989 by Sir Timothy Berners-Lee and continues to change and advance at a crazy rate.   The first web page EVER created was recently put back online at its original URL after many years of only preserved screenshots, which was originally hosted […]

Link Diversity – The Key to Success in Google

I started learning about SEO in 2005, and back then it was extremely easy to rank a website as Google‘s defence against SPAM, PageRank manipulation and link schemes was extremely poor. Plus, they didn‘t have as many ranking factors as they do now. Over the years, they have slowly improved their algorithm and can now […]

2 Quick Tips from Google’s Matt Cutts

Matt Cutts, head of Google‘s Webspam team, took to Twitter last night with a couple of useful tips for those who feel they‘ve lost rankings due to a penalty or update. Check it out here.   #1 – Don‘t See Your Site in Google‘s Results?   Quick tip: if you don‘t see your site in […]