5 Essential Tips for Corporate Blogging
A study conducted by Hubspot in 2009 discovered that SMEs with a corporate blog received 55% more visitors or traffic to their sites than those that didn‘t, and that SMEs with a corporate blog also attained 97% more inbound links. Another study carried out by Hubspot in 2012 found that B2C companies that blog generate […]
Read More20 Content Marketing Statistics that’ll Rock your World
Content marketing is the process of creating and distributing content that brings value to and benefits the reader. The growth and interest in the content marketing industry has led to an uncountable number of online resources that help small, medium, large, and everything in-between businesses get the most out of their strategy. Sometimes, though, […]
Read MoreDoes your Brand need a Tumblr Page?
One of the most confusing concepts in the world for SMEs is Tumblr. Brands are told from the start of a web strategy that they need to blog and create content worth sharing, but Tumblr is rarely mentioned by the agency working for them or that brands head of marketing. The reason for this is […]
Read More5 WordPress Plugins to Optimise your Content Effectively
If you are a WordPress user, then your website likely uses a variety of different plugins to perform different functions. Whether you want to manage e-mail marketing from within your dashboard or make your website faster with a cache plugin, you can, plus much more. The beauty of WordPress is that it is open […]
Read More3 Powerful PPC Tips for 2014
2014 is now well under way, but you would be surprised just how many marketers haven‘t gotten around to streamlining their PPC (pay-per-click) campaigns yet. Many of the PPC tactics employed in 2013 will still work this year but there‘s set to be a push on certain types of strategy from small and large brands […]
Read MoreReputation Management and Google Suggest: Tips for Marketers
Have you ever begun to type a keyword into Google, only for the search engine to finish what you‘re looking for before you‘ve written it? That‘s Google Suggest working. Google Suggest (or Google auto complete, as it is sometimes called) is a neat feature which second guesses what you‘re looking for based on commonly searched […]
Read MoreHow to make your Website Faster
Website speed is directly linked to search engine performance and conversion performance. Slow loading websites alienate visitors and reduce engagement. A study carried out by KISSmetrics discovered that a 1 second delay in page response can result in a 7% reduction in conversions. That means that an e-commerce store making £100,000 a day would […]
Read More8 WordPress Plugins You’d Be Immensely Foolish To Not Be Using
WordPress is easily the largest and most popular blogging platform on the planet. Not just because it‘s super easy to use, but also because it can be installed and ready for filling out with content within just a matter of minutes. It‘s ridiculously easy. It‘s also hugely popular because of its support for plugins […]
Read MoreReputation Management and How It Can Help Your Business
If you own any sort of business and sell products or services, it‘s highly likely that you will, or maybe already have, bumped into a disgruntled ex-employee or customer / client who you just couldn‘t make happy no matter how hard you tried. There‘s just no pleasing everybody – that‘s the reality of business, unfortunately. […]
Read MoreOn-site SEO – An Early Case Study Proving Its Effectiveness
People often largely underestimate the true power and effectiveness of some simple on-site optimisation when it comes to performing SEO for a client. I have always understood and appreciated the beauty of great on-site SEO. The small title tag tweaks, the addition of a nifty little breadcrumb or the reorganising of header tags as […]
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