5 World Cup Ads that Nailed It
The 2014 FIFA World Cup is a perfect opportunity for marketers to piggy-back on the football hysteria and pick up extra sales. As with all massive sporting events these days only the brands that have paid large sums for the privilege of being named an official sponsor can directly reference the tournament in their advertisements, but others […]
Read More5 Top Tips for Successful Infographics
Infographics are one of the most engaging formats of content a business can create. Successful marketers such as Neil Patel, co-founder of Crazy Egg and Hello Bar, swear by infographics for their ability to get shared and achieve a huge level of exposure for the creator. But, whilst creating an infographic has been proven to […]
Read MoreWhat is IFTTT, anyway?
Are you using IFTTT? No? You’re behind the curve and we all know you need to stay ahead of it. IFTTTonly arrived at the end of 2010, so it is still a relatively new service. But users have taken to it in droves, since it saves a great deal of time and costs nothing. So what is […]
Read MoreWhat Can Businesses Do About Negative Online Reviews?
Who remembers the Amy’s Baking Company viral? In case you missed this classic example of how not to handle negative online reviews, here’s a quick recap, and some great lessons we learned. Amy’s Baking Company Meltdown If you’re going to appear on a high visibility platform, such as Kitchen Nightmares, you really need to get […]
Read More3 Reasons your Business Should Invest in Quora
If you‘re looking to broaden your online visibility, Quora is a great place to invest some time. Quora is one of the most underrated and underused tools at the disposal of business owners. It is a Q&A community that is all about building authority in a specific area and building relationships by answering questions […]
Read MoreTips to Create a more Usable E-Commerce Website
When you consider that your rivals are no more than a click away, e-commerce is one of the most competitive online fields. Because your competition is no more than a click away your customer experience needs to be bang on to ensure that your customer doesn‘t look elsewhere for the product that you are selling […]
Read MoreTop Tip – Boost your E-Commerce Sales with Video
Did you know that 64% – 85% of consumers are more likely to purchase after watching a product video, or that consumers on average stay on a website 2 minutes longer when video is available? These are just two statistics out of thousands which say that video + e-commerce = sales. The application […]
Read MoreIs Pinterest worth the Investment?
You have likely been told that you need a Facebook page, Google+ page, Twitter profile, and countless other social media handles in order to attract as many potential customers as possible. Alongside the main names mentioned, Pinterest is another interesting social platform for businesses because it is a powerful visual discovery tool. It is different […]
Read More5 WordPress Plugins to Increase Visitor Engagement
Content is not about you or your brand – it‘s about your visitors. It is your visitors who will discover, read, and share your content and it is your visitors who will define your online direction. Many businesses don‘t understand this, and as a result they publish content that‘s lacklustre onto a website which doesn‘t […]
Read MoreCan a Website be Penalised by Google for Slow Site Speed?
Speed is of the essence online in a variety of different ways. First impressions count on websites and social media pages. If you don’t get off to a good start, there is little to no chance of impressing visitors, encouraging engagement or increasing conversions. Then there is the time it takes for your various […]
Read More