Essential Tips for Live-Tweeting your Event
Live-tweeting seems like a simple enough thing to do, but doing it well requires a considerable amount of preparation. There are all sorts of things you must consider when tweeting about a conference, trade event or meeting, and it pays to think ahead about how you might approach the task. We have put together our […]
Read MoreIs Personalisation the Key to Email Marketing Success?
It seems perfectly natural these days to receive marketing emails that address us by our first names or congratulate us on our birthday, but this level of personalisation must be carefully constructed. It can be possible to become over-friendly, especially in mass emails, and marketers should be aware of how they use the customer data […]
Read MoreHow to Bounce Back from your Negative Online Reputation
The internet is our most open and accessible media which is fantastic for allowing people to speak their minds and comment on the things that matter to them, but for brands it can be a real headache. The old adage that a happy customer tells one person but an unhappy customer tells several is compounded […]
Read MoreWhat Makes a Video Go Viral?
As simple as it may seem there is no magic formula for creating a video that will go viral. Skateboarding dogs and talking cats to funny takes on music videos and arguing babies; anything and everything can go viral if it shows up in the right place at the right time. But there must be […]
Read MoreThe Best Animated GIFs on Twitter so far from Brands
Now that it is happened it seems incredible that it didn’t happen sooner, but Twitter has finally made animated GIFs uploadable and shareable direct through its iOS and Android apps. Previously, users could upload GIFs via third-party apps, but the new functionality makes life easier for all who love these quirky, short animations. Appropriately, the Twitter support […]
Read MoreThe Low-Down on Facebook’s Website Custom Audiences
If you have a business website and you’re marketing your products and services on Facebook but aren’t making use of WCA (Website Custom Audiences), you’re missing a trick. With Facebook Website Custom Audiences, you can reach out well beyond your core Facebook fans because in its most basic form, Website Custom Audiences is a tool for marketers […]
Read MoreUsing Animated GIFs in your Marketing
From captivating blog posts and informative case studies to enlightening inforgraphics and entertaining videos, the range of content possibilities is vast. But if you’ve previously dismissed the idea of animated GIFs as an effective marketing medium or don’t know much about this increasingly popular tool, then now is the time to recognise and realise their potential. […]
Read MoreTips to Create Successful Facebook News Feed Ads
Facebook in itself is very straightforward to use and has become such an integral part of our everyday lives that we think nothing of navigating the site, even when timelines and profile layouts change. But for companies who want to use Facebook as part of their advertising strategy some careful planning is required in order […]
Read MoreHow to Integrate Authorship on your Website
As we have previously looked at, authorship has several potential benefits that any brand or business can capitalise on. Even though it has little impact on SEO, having an author’s name and picture along side search results can improve click-through rates, enhance brand reputation and help build a relationship of trust with Google. Linking your Google+ profile to […]
Read More6 PPC Tools for Keyword and Competitor Analysis
It isn’t a simple task creating the perfect pay-per-click campaign. In fact, marketers can spend years trying to tune their strategies to a point where they’re as good as they’re going to get. The challenge PPC marketers face is that their competition is constantly changing and variations of keywords and new phrases are born which require a […]
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