What You Must Know About What Google is Looking For
Google has a very structured, albeit somewhat secretive, way of generating search results for given keywords and phrases. Websites that are considered to be the most relevant and useful appear at the top of the list, and those that are seen to be breaking the rules are penalized for doing so. A complex mathematical process […]
Read MoreThink like a Media Company and Nail Content Marketing
Content marketing remains something of a taboo because it has been used inappropriately on many occasions and has been known to backfire when done irresponsibly. But this does not mean you should avoid it – just do it in the right way. The use of content marketing is wide-ranging – it can encompass anything from […]
Read MoreHow to Boost Remarketing Success
As a business owner or marketing head you don’t like to think that people are coming to your site but then leaving without making a purchase or even interacting with your brand. But Google itself has said that 97% of new visitors do not convert into customers the first time they arrive at your site, […]
Read MoreThe Importance of Case Studies on your Website
Even though there are numerous types of content you can produce for marketing purposes, case studies are often overlooked. These days, content marketing usually consists of blog posts or feature articles while the odd infographic and video doesn’t go amiss either. But several brands and businesses disregard case studies as a promotional tool despite the […]
Read MoreEpic New Media Win Digital Company of the Year at COLBA 2014
Epic New Media are delighted to have won the Digital Company of the Year at the City of Liverpool Business Awards event held by Downtown Liverpool in Business at Sefton Park Palm House on Thursday 17th July 2014. Many thanks to everyone who voted for us. Read more about the awards and other winners at […]
Read MoreFive Emails from Brands that Inspire Marketing Automation
Triggered emails – communications that are sent based on a certain activity from a customer – can be a great way to deliver the right content at just the right time. These automated marketing efforts, such as asking a buyer to review a product they purchased the previous week, or reminding a browser that they […]
Read MoreIs There a Formula for the Perfect Headline?
In the world of print media sub-editors often hone their skills for years coming up with a snappy, witty and succinct headline that perfectly captures the article and fits in to the space available on the page. But when it comes to writing for the web not everyone has the same level of training and […]
Read MoreThe Best Big Brand Reactions to THAT Luis Suarez Bite
The sport of football is unrivalled in its ability to evoke passion and strong responses among fans and there is no greater advertising and marketing opportunity than the World Cup. Only a select group of big-name, and big-budget, firms can jump on the official sponsorship wagon and take advantage of the millions of viewers around […]
Read MoreDo You Make These Common E-Mail Marketing Mistakes?
Are you getting conversions with your email marketing campaigns? Do you get positive feedback from customers from your mail outs, or just a slow handclap? It could be that, over time, you have fallen into some classic email marketing bad habits, which can really dent the effectiveness of your campaigns. Do any of these mistakes […]
Read More10 Tips to Power your E-Mail Marketing
The sheer volume of marketing e-mails that the average person receives weekly means it is increasingly difficult for companies to be noticed. We have pulled together 10 great tips that could make your e-mail marketing messages stand out. 1. Use Your Website Your website is a key tool in your e-mail marketing arsenal so use it […]
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