Why You Should be Using LinkedIn in Your Marketing
If you’re involved in marketing at any level you will know the importance of utilising all the tools at your fingertips to get the right messages, to the right prospects, in the right ways and at the right time. You are probably using email marketing, social media accounts, and all sorts of content creation programmes. […]
Read MoreWhat’s the Difference Between an Algorithmic Penalty and Manual Penalty from Google?
Google regularly updates its search bot algorithms, and for the most part the details of these changes are not known. But what is known is the effect they have on listings – the Google Penguin SEO update hurt many sites. There are two different search listing penalties that can be applied by Google. Manual Penalty This is, […]
Read MoreThe Importance of Following Your Google Quality Score in PPC
Quality Scores for individual keywords in your AdWords account can help you assess how your PPC efforts are performing. But to really get to the bottom of any issues that arise you need to look at the different types of Google Quality Score and gain a greater understanding of them. Our brief guide will introduce you to […]
Read More5 Must-Know Things about CRO (Conversion Rate Optimisation)
Conversion rate optimisation (CRO) is where a website or landing page is created with the main goal of creating conversions from the visitors that come to it. This means that the page is set up specifically to encourage those who land on it to buy a product, download an ebook, sign up to the newsletter, […]
Read MoreMarketing on Pinterest – How to do it Right
Pinterest remains something of a lesser-known social networking site, particularly among brands. Marketers have only recently begun to embrace the site for their communication needs, which inevitably means that there are some examples of how not to do Pinterest marketing, as well as some of how to do it right. A big part of Pinterest’s […]
Read MoreHow Long Should a Blog Post Really Be?
For anyone involved in SEO, marketing or content creation, the question of how long a blog post should be is the industry equivalent of “how long is a piece of string?” The answer to both is the same: “as long as it needs to be”. On the one hand this might not seem particularly helpful, but […]
Read MoreWhy is Magento the Best E-Commerce Platform?
E-commerce has become the norm for all sorts of businesses, and in many industries it is almost a necessity to have an online shop these days. Brands that do not have the facility to process transactions online are liable to fall behind their competitors, and they could be losing out on a lot of valued […]
Read MoreWorld Cup Content Marketing Tactics from Adidas that your Brand can Follow
Football aside, the 2014 FIFA World Cup was a lesson in marketing and advertising that all brands can learn from, no matter what their area of business or how small they are. Of course, only the really big players can be official sponsors of such a global event, but there are always options for others to benefit […]
Read MoreFive Awesome Interactive Infographics for your Inspiration
Infographics have become big business over the past few years. Far from a few nice-looking pictures, they are now beautiful things of digital illustration and can be a key tool in your online marketing arsenal. But now that anyone and everyone uses infographics it is becoming increasingly difficult to stand out from the crowd and […]
Read MoreCommon Pay-Per-Click Misconceptions that Companies Make
It’s a commonly used marketing tactic among most firms these days, but there are still many misconceptions and misunderstandings about Pay-Per-Click. Here are the most common ones and how you can avoid them. PPC steals organic (and free) traffic The uninitiated often voice this argument – “why spend money on PPC when organic listings are free?” But in […]
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