5 Copywriting Tips for Better PPC Click-Through-Rates
“Content is king” remains a valid phrase whatever it is you are offering or selling online. In pay-per-click )PPC) advertising, where you have very limited space in which to entice browsers to your website, this is even more true. Writing a strong PPC ad with a restricted word count is tough – you need to get in […]
Read MoreThe Most Important Ranking Factors for Websites in 2014
Google and other search engines often update their algorithms, meaning different factors may assist or hamper in your efforts to get to the top of the natural ranking pages. The problem is that exactly what these factors are, or how they work together, is not always known! This means you must work on a variety […]
Read MoreIs it Worth Switching to HTTPS for SEO?
Last month google revealed on its Webmaster Central Blog that HTTPS is now being used as a ranking signal. It explained that the decisions was made in recognition of security and the fact that more and more webmasters are adopting HHTPs. But the post also pointed out that HTTPS will be a “lightweight signal” and affect less than 1% of […]
Read MoreThe Secrets Behind Red Bull’s Content Marketing Success
Red Bull is at the height of the game in all sorts of arenas, from Formula 1 to energy beverages. And when it comes to marketing, their dedication, expertise and creativity shines through. Founder Dietrich Mateschitz summed it up when he said: “Red Bull is a media company that happens to sell energy drinks.” Many […]
Read MoreFive Reasons you should Bid on your Brand Name in PPC
Pay-per-click (PPC) is an exact science and it takes time, and a dedicated expert, to understand what are the right tactics for your company. Tiny tweaks can give you massive advantages over the competition, and it pays to know what your competitors are doing. But you must also ensure that you are not losing out […]
Read MoreHow Split Testing your CTA will Increase Conversions
A call to action (CTA) is an integral piece of any marketing strategy, whether you’re looking at landing pages, pop-up ads or email newsletters. This is the bit that is the final piece of the puzzle in persuading the visitor or reader to take the action you want, whether that is making a purchase or […]
Read More5 Ways to Improve your Corporate Blog
A corporate blog can be an excellent way to engage with customers, build your brand and shout about your expertise and reputation. It can also help to bring in more sales. When it is done well, that is. Get it wrong and you could damage your company’s reputation, search engine results and even profits. You […]
Read MoreTop Tips for Outreach Success
Outreach strategies, or, to put it another way, reaching out to your targets and customers, are an essential part of SEO activity. With Google algorithm updates like Penguin and Panda changing the rules, many firms are looking to update their search engine marketing tactics and considering carefully their link building programmes in particular. Link building has picked […]
Read MoreThe Global Rise of Snapchat
Snapchat is still something of a small-player in social networking for brands, but it is hugely popular among individuals. The photo messaging application was developed by two Stanford University students three years ago and allows users to take photos and videos and send them to a controlled list of recipients. These “snaps” are viewable for […]
Read MoreHow User-Generated Content Benefits Brands and Consumers
Of all the things the rise of social media has done, allowing users to voice their opinions to the wider world, and direct to the brands they interact with, is one of the biggest game-changers. That old saying “a happy customer tells one person; an unhappy customer tells nine” has never been truer, or more […]
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