Should I be focusing on SEO AND PPC?
People used to say that pay-per-click was the short-term solution to traffic, while search engine optimisation was the long-term solution. Perhaps, people still do. But a shift in the type of devices people are using to search Google and changes in the way Google ranks sites these last few years has made a case for […]
Read MoreIs ‘thin content’ dangerous?
We all know that Google is constantly updating its algorithm to provide online users with the best search experience possible. In fact over the past few years, it has developed a brain that understands the wants and needs of searchers with astounding accuracy. While this advanced algorithm looks for technical additions and omissions, it also […]
Read MoreContent Marketing is Similar to Playing Golf…
Bear with us on this one, as it will start to make sense once you read on. We accept they couldn’t be further apart in several different ways, but various aspects of playing golf can be compared with content marketing and vice versa. And sometimes, it is necessary to make an analogy between certain marketing […]
Read MoreHow to fix “Googlebot Cannot Access Your JavaScript and CSS Files”
If you have recently checked your Google Webmaster tools dashboard to find a message from Google titled “Googlebot Cannot Access Your JavaScript and CSS Files”, don’t be alarmed – Google has sent this message out to hundreds of thousands of webmasters throughout August and they will likely continue to do so for the next couple […]
Read MoreHow long does SEO take to work?
Two of the most common questions we are asked are "how long will it take to rank on the first page for my keywords?" or "when can I expect to be #1 in Google?" The answer to both of these questions is that it's impossible to know, and that this impossibility has been further […]
Read MoreThe 3 keys to creating a content strategy for your blog
A lot of business owners will have experience with blogging, which is one of the finest ways to publish brand opinion and get relevant and engaging content to customers. But while it's all of that plus much more, it's important to consider that there's more to building up a successful company blog than simply […]
Read MoreDon’t forget about your user experience. It’s vital to your online presence.
Site speed Website speed is important for two key reasons: 1. It’ll affect your user’s experience directly, and; 2. It’ll affect your performance in the search engines directly. On the first point, Smashing Magazine redesigned their website to be much, much faster – around 400-500 milliseconds faster – and this dramatically […]
Read MoreBuilding links can harm your SEO efforts.
If you are building links to your website, or you have a search marketing agency building links for you, stop what you/them are doing. Building links can harm your SEO efforts, and especially so if links are the main focus of your SEO efforts. You see, the search engines use lots and lots of factors […]
Read MoreBasic SEO is still pivotal to your website’s success
The search engines might have changed dramatically these past few years, but basic SEO is still pivotal to your website’s success. If you own a website that’s not performing as well as it should be in the search engines, a lack of basic SEO may be the issue – and if it is, that’s nothing […]
Read More5 common ways to get ideas for your blog (and 5 additional, genius ways)
It is easy to get article ideas for your business blog, no matter its audience. You might not think it is, but the tools for doing so are right at your fingertips. Here’s 5 common ways that business owners just like you discover story ideas to captivate their audience: 1.Research what competitors are writing, or […]
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