What is an SSL Certificate and Why Do You Need it?
An SSL certificate is essential for both your website and its security, and if you’re unsure what one is or how it could affect you – read on. SSL stands for Secure Sockets Layer and an SSL certificate creates a secure connection between a client and a server. The certificate uses two keys to encrypt […]
Read MoreCould Video be the Key to Boosting your SEO?
When it comes to increasing online exposure through SEO, there are an abundance of techniques and tactics at your disposal. But have you ever considered using video to boost your position on Google, Bing or Yahoo!? If not, then you could be missing out on extensive audience numbers. According to Cisco’s 2014 Visual Networking Index, […]
Read MoreA 5-step guide to creating the perfect meta description
Some people don’t think meta descriptions are very important, while others will simply use the first paragraph of a page’s copy, but you’d be surprise at how much difference they can make. After all, the purpose of meta descriptions is to get visitors to click your link on Google. Therefore, if you fail to give […]
Read MoreWhat do Wilko and Quora share in common?
Budget hardware and homeware store Wilko and questions and answers platform Quora may at first glance be lightyears apart, but they do have one thing in common – their websites saw massive growth in search engine visibility through 2015, so much so that they came first and second place respectively in IndexWatch 2015. IndexWatch, created […]
Read MoreWhat is evergreen content? Plus, how to create the most lucrative content of all!
Evergreen content is something business owners are told they need; but something most business owners don’t understand. “What is evergreen content?” is a question we’re asked quite often, so we thought we’d write about it to clarify a few things. What is evergreen content? Evergreen content is content that works over a longer period of […]
Read More3 Simple Steps for E-commerce Stores to Generate More Revenue this Christmas
Christmas isn’t far away now, but it isn’t children who should be getting excited – online business owners should be, because they have the opportunity to double, treble or even quadruple their revenue during the holiday period. To give you an idea as to just how lucrative this year is, in Europe shoppers are set […]
Read MoreA list of the Search Engine ranking factors for local search 2015
These are the top ranking factors in local search in 2015 (STUDY) A 2015 study into local search ranking factors by Moz has unearthed some fascinating data into how and why some businesses are able to dominate local search in their area. The study is divided into four parts: 1.General ranking factors; 2.Specific (local) ranking […]
Read MoreThe Top 10 website analytics tools for digital marketers!
This post will give a top ten rundown of some highly influential web analytics tools that all digital marketers should know about and be using. Google Analytics http://www.google.com/analytics/ Considered by most marketers to be the daddy of web analytics programmes. Google Analytics lets you drive deep into your website’s data to discover a range of metrics […]
Read MoreShould I be focusing on SEO AND PPC?
People used to say that pay-per-click was the short-term solution to traffic, while search engine optimisation was the long-term solution. Perhaps, people still do. But a shift in the type of devices people are using to search Google and changes in the way Google ranks sites these last few years has made a case for […]
Read MoreIs ‘thin content’ dangerous?
We all know that Google is constantly updating its algorithm to provide online users with the best search experience possible. In fact over the past few years, it has developed a brain that understands the wants and needs of searchers with astounding accuracy. While this advanced algorithm looks for technical additions and omissions, it also […]
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