The top four SEO mistakes to avoid in 2018
We all feel like we know SEO and yet at the same time, it’s a stranger. Like an ever-elusive friend, just as we think we’ve figured it out it goes and changes. With SEO, it’s easy to know what you should do, harder to know how to do it, and even harder still to know […]
Read MoreSEO tips for your mobile design
It’s 2018 and it’s time to ensure that your mobile web design is up to scratch for SEO. As of March 2017, it’s estimated that over 80% of top Alexa websites are adapted to mobile. Therefore, if you want your website to excel in performance, you need to ensure it’s optimised for mobile. To help […]
Read MoreWhy you shouldn’t try to cheat the search engines and what to do instead
SEO is one of the most important aspects of your marketing strategy. Even the most creative brochure on the best card stock money can buy can’t compare with a fully optimised website that’s mobile-ready and bursting with great content. Creating that kind of website and optimising it for the search engines can be hard work, […]
Read MoreUnderstanding the impact of SEO on your business
Search Engine Optimisation is now bigger than ever, having quickly developed and progressed in the last few years to become a key factor in any digital marketing campaign. And even as a term that’s used so regularly, many people are still unfamiliar with the true extent of that impact it can have on a company. […]
Read More4 SEO resources you have to follow in 2018
Search engine optimisation is one of the most important strings you could add to your digital marketing bow, with Google dominating most of our online decisions. Going into 2018, Google is showing no sign of giving up its supremacy. It can be tough to keep up with the latest developments in SEO, which is why […]
Read More3 SEO trends expected to dominate in 2018
With 2017 coming to a close, this is the perfect chance for you to take a step back from your site and assess how successful your SEO campaign has been this year. You can see what’s gone well and maybe not so well, and start to look at ways to revamp your efforts for the […]
Read More5 Ways To Improve Your Conversion Rate
For marketers, conversions can be seen as a Holy Grail. In a sphere where return on investment is sometimes hard to track, conversions are the proof in the pudding that a campaign has hit its target audience. But how best to direct visitors on the path to becoming customers? In this blog, we take a […]
Read More5 Ways Live Chat Boosts On-site Conversion
It’s not uncommon now to visit a website and be greeted by a live chat window. There’s good reason – nearly 50% of online consumers have claimed that having their queries addressed whilst browsing and purchasing is one of the most important features a website can offer. A whopping 91% of those who tried live […]
Read MoreThe Benefits of a Google Shopping Campaign
The chances are at some point, you have typed a specific product into the Google search behemoth and been presented with a Google Shopping Campaign of some sort or another. You know, the boxes and images at the top of the search window that look something similar to this?: But what exactly are they, and […]
Read MoreWhat are AMP pages and how can you benefit from them?
In the past couple of years, you may have come across a ripple in the proverbial online marketing pond caused by AMP pages. Working around a similar principle to that of Facebook’s Instant Articles, this innovative project pioneered by giants Google and Twitter cottons on to the power of mobile internet browsing. Since October of […]
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