5 Ways to Improve your Corporate Blog

A corporate blog can be an excellent way to engage with customers, build your brand and shout about your expertise and reputation. It can also help to bring in more sales. When it is done well, that is. Get it wrong and you could damage your company’s reputation, search engine results and even profits.

You need to take time to consider what makes a great corporate blog, and ensure you have a process in place to maintain consistency of quality and frequency. Bringing in thousands of visitors is not a success story in itself – your blog should become an integral part of your online marketing strategy and support other efforts.

Here are our top five tips for corporate blogging to get you started.

• Blog about what you know
  As a reputable business in your industry you have a lot of knowledge and expertise – show this in your blogs! Posts should be relevant to your company and industry, but to your customers too. Take time to get to know your audience and understand what they really want to read in a corporate blog. Don’t be afraid to talk about niche subjects or get really specific – if this is what your audience wants you will develop an excellent blogger reputation.
• Give your best bits away
  Your corporate blog on your own website has limited reach, so your best posts should be posted elsewhere. Work with the press, trade publications and recognised industry experts to get your content out to a wider audience.
• Train your readers
  Having lots of people read your blog is all well and good, but it’s not actually supporting your business. You need to train your readers to buy, so offer small benefits they can gain by giving something small in return. This might be as simple as requiring an email address to download an e-book or report mentioned in your blog, or asking them to share your content in return for a freebie with their next order.
• Be consistent
  Start as you mean to go on and blog regularly. A short break in posts can cause big decreases in traffic, and it takes a lot of work to bring the level back up. Plan ahead if you know you are going to have a busy period and will struggle to find time to blog.
• Build relationships
  In every blog post you should be looking to interact with your readers. Make a connection with them and finish on a question to encourage responses. Engagement is a key part of blogging, and one of the most interesting.