On-page and off-page SEO: What is the difference?
Any modern business needs to use the latest marketing tools to help them reach more people and attract more customers. Digital marketing is a well-established way of doing this and helps you to engage with consumers on a much greater scale. Search Engine Optimisation is one core element of digital marketing that will really help […]
Read MoreSEO tips for 2020
As we move forward into 2020, SEO is going to continue being pivotal for any business with a presence on the internet. But there are a few developments in the world of SEO that define how we put our content out there. These are some of the key points you should bear in mind when […]
Read MorePPC and SEO: The perfect partnership for a bootstrapped business?
With the rise of digital media, it’s never been easier or faster to start a business. In just a few clicks on a website, you can have a fully-fledged limited company up and running – but what then? In the age of the “bootstrap” business – i.e. those started with limited resources – it’s all […]
Read MoreHow to restore your reputation online with SEO
The internet can be a negative place and individuals or rival businesses may seek to damage your online reputation. A reliable online presence is essential, so should you find your business is compromised by a negative online campaign, you should use SEO to restore your positive online reputation. Create lots of positive content If a […]
Read MoreFive easy ways of improving your website’s conversion rate
It’s one thing to get customers to visit your site, and another to convert the traffic into sales. Conversion rate optimisation (CRO) is an essential area of focus on e-commerce websites. CRO is all about convincing potential customers to buy, sign up for services or take action. Below are five useful tips for boosting conversions. […]
Read MoreWhat is position zero, and why does it matter?
‘Position zero’ refers to featured snippets found at the top of Google’s search results page. Technically, featured snippets are not the first organic results of a search query. The featured snippets block is above the first search result, and the ‘People also ask’ block, which is why people call the snippets ‘position zero’. About featured […]
Read MoreWhy is SEO so vital for your business?
As a business owner, you will have a basic understanding of key digital marketing methods. One important part of online marketing you may have come across is SEO. Standing for search engine optimisation, it is a part of marketing in the digital age that is very important. But exactly why is this? Helps to establish […]
Read MorePPC vs. SEO: which is the best search marketing method for your website?
PPC and SEO are the two best options you have if you want to boost traffic through search engines. Though their end goal is the same, their approaches and techniques are different. So, as a business owner, you’re probably wondering which of the two will work best for your website. Let’s look at them both […]
Read More3 Predictions on SEO’s Future
Although the basics of SEO will remain the same, it will have to adapt to the ever-changing environment. Businesses that want to stay relevant in the future must take note of how the changes will impact on their digital marketing strategies. Let’s look at three SEO predictions for the future. UX to play a more […]
Read MoreVoice search. Are you ready?
Once, a directory with an endless list of company addresses and phone numbers could easily rank #1 in Google. Now, the websites at the top are filled with high-quality interactive content. Times have changed. But the changes haven’t stopped yet. People want more from their search results. They want to engage with every website. They […]
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