What are Long-Tail keywords and How to Use Them
Keyword selection and usage is a fundamental aspect of Search Engine Optimisation (SEO). Knowing how to choose and use the right keywords means you can attract the right audience and gain customers whatever your business. Long-tail keywords are crucial for on-page SEO; they enable a more nuanced and targeted approach to your content. Let’s take […]
Read More10 Common SEO Mistakes and How to Avoid Them
If you are looking to improve your site’s SEO, you should be aware of the common mistakes that can negatively affect your Organic Search performance and stop you from maximising your site’s potential. Ineffective Keyword Research Keyword research can be complex. Your keyword research must consider the following factors: – Keyword difficulty. Keywords with large […]
Read MoreWhich e-commerce platform is best for SEO?
When you’re setting up an e-commerce business, choosing the right platform is fundamental. To achieve long-term success and be able to grow, business owners must make the decision wisely. There are lots of considerations, it needs to look professional and provide a good experience for the customer, but it also needs to work for you […]
Read MoreHow to Generate More Leads Via Your Website
Most business owners realise that having an online presence and a website is crucial these days. However, simply having a website isn’t enough to generate leads and increase revenue. Successful business owners and marketers understand the important role their websites play in generating leads. This article will outline some key ways to generate leads from […]
Read MoreWhy Use SEO for Lead Generation?
In the competitive digital markets businesses are trying to thrive within today, it makes sense to make the most of each possible route available to help generate leads. The importance in harnessing some techniques for lead generation can often been overlooked, but Search Engine Optimisation (SEO) can be key to helping grow your business by […]
Read MoreA Guide to SEO for Solicitors
In today’s digital age, a robust online presence has become a necessity for all businesses, including solicitors. When most of us are looking for a local service, the first thing we do is reach for our phones and use a search engine. It’s not enough to provide an exceptional service and receive excellent reviews and […]
Read MoreWhat are the best digital channels for B2B lead generation?
The marketing investment of a company is usually determined by its goals for financial growth. B2B marketing channels and strategies often differ in effectiveness according to individual industries. With the number of marketing options continually expanding, it’s easy to understand why B2B marketers can find themselves overwhelmed. In this article, we’ll unpack the best digital […]
Read MoreCan you use AI to generate SEO content?
As any online business knows, search engine ranking is the key to success. But getting a site on the first page of Google and keeping it there isn’t easy. With algorithms changing and fresh content required quickly, marketers, writers and business owners are turning to AI programs like ChatGPT to assist them. AI generator software […]
Read MoreA Guide to SEO Optimising Existing Content
Content marketers face many challenges when it comes to SEO. Well-ranking pages can quite easily lose their traffic if you don’t keep up to date with SEO trends. With around 90% of internet users using Google Search, it’s important to pay attention to what this search engine is going with its algorithms as changes can […]
Read MoreHow Coronavirus is Affecting Search Engine Marketing?
The Coronavirus pandemic has changed everyone’s day-to-day lives and it has put a squeeze on businesses. The outbreak has shifted consumer behaviour and greatly impacted operations of businesses across the world. We take a look at how the pandemic is affecting Search Engine Marketing. Drop in PPC Activity Businesses are understandably looking to reduce advertising […]
Read More