The Nofollow Attribute Explained
What is the nofollow attribute? The nofollow attribute provides a way for website owners to let search engines, most notably Google, know whether they should follow a link or pass weight. Before the nofollow attribute existed, a page-level meta tag (robots) was required to say “Hey, Google, follow all of the links on this […]
Read More12 Steps to Successful SEO Copywriting
Writing great content is hard enough without having to bare SEO in mind so as to benefit from better rankings in the search engines. Fortunately, we have a great 12-step guide to make things a little easier for you. 1. Identify Your Target Audience The first step should be obvious (duh!). […]
Read MoreUnderstand SEO (a little) in 6 Questions
SEO, an acronym for Search Engine Optimisation, is one of those things that a lot of people simply can‘t get their heads around and maybe never will. I thought I would take this opportunity to answer some of the most common questions I see asked online, and hopefully provide the answers to some of […]
Read More6 Causes of a High Bounce Rate
One of the more frustrating and costly things for most websites is a high bounce rate. Bounce rate is a measurement based on the number of visitors that land on pages of your website and leave without moving on to other pages before leaving. Although bounce rate isn‘t a direct indicator of success or failure, […]
Read MoreLink Diversity – The Key to Success in Google
I started learning about SEO in 2005, and back then it was extremely easy to rank a website as Google‘s defence against SPAM, PageRank manipulation and link schemes was extremely poor. Plus, they didn‘t have as many ranking factors as they do now. Over the years, they have slowly improved their algorithm and can now […]
Read More2 Quick Tips from Google’s Matt Cutts
Matt Cutts, head of Google‘s Webspam team, took to Twitter last night with a couple of useful tips for those who feel they‘ve lost rankings due to a penalty or update. Check it out here. #1 – Don‘t See Your Site in Google‘s Results? Quick tip: if you don‘t see your site in […]
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