5 Must-Know Things about CRO (Conversion Rate Optimisation)
Conversion rate optimisation (CRO) is where a website or landing page is created with the main goal of creating conversions from the visitors that come to it. This means that the page is set up specifically to encourage those who land on it to buy a product, download an ebook, sign up to the newsletter, […]
Read MoreWhat You Must Know About What Google is Looking For
Google has a very structured, albeit somewhat secretive, way of generating search results for given keywords and phrases. Websites that are considered to be the most relevant and useful appear at the top of the list, and those that are seen to be breaking the rules are penalized for doing so. A complex mathematical process […]
Read More5 WordPress Plugins to Increase Visitor Engagement
Content is not about you or your brand – it‘s about your visitors. It is your visitors who will discover, read, and share your content and it is your visitors who will define your online direction. Many businesses don‘t understand this, and as a result they publish content that‘s lacklustre onto a website which doesn‘t […]
Read MoreCan a Website be Penalised by Google for Slow Site Speed?
Speed is of the essence online in a variety of different ways. First impressions count on websites and social media pages. If you don’t get off to a good start, there is little to no chance of impressing visitors, encouraging engagement or increasing conversions. Then there is the time it takes for your various […]
Read MoreHow Important is Authorship to Search Engine Rankings?
In 2011, Google announced authorship markup support, a way to connect authors with their content. In the months that followed this announcement, speculation and rumours started to spread across the internet about the potential weight authorship could have on search engine rankings. In fact, some people swore that their rankings increased dramatically in 2011 thanks […]
Read MoreRich Snippets and Structured Data Explained
Search is on the brink of a major transformation and one of the biggest changes we are seeing right now involves the way we see search results. For example, have you ever noticed stars next to results? How about images? Google Plus profiles? Videos? For a long time, search results were nothing but a […]
Read MoreThe Importance of Good Above-The-Fold Design
Although the term ‘above-the-fold’ originated in the newspaper industry, it is critically important for web designers and developers. This ever-present and popular phrase refers to content in the top half of a web page, which can be seen without having to scroll down. In recent years, there has been a trend towards cramming as […]
Read MoreHow to make your Website Faster
Website speed is directly linked to search engine performance and conversion performance. Slow loading websites alienate visitors and reduce engagement. A study carried out by KISSmetrics discovered that a 1 second delay in page response can result in a 7% reduction in conversions. That means that an e-commerce store making £100,000 a day would […]
Read More8 WordPress Plugins You’d Be Immensely Foolish To Not Be Using
WordPress is easily the largest and most popular blogging platform on the planet. Not just because it‘s super easy to use, but also because it can be installed and ready for filling out with content within just a matter of minutes. It‘s ridiculously easy. It‘s also hugely popular because of its support for plugins […]
Read MoreOn-site SEO – An Early Case Study Proving Its Effectiveness
People often largely underestimate the true power and effectiveness of some simple on-site optimisation when it comes to performing SEO for a client. I have always understood and appreciated the beauty of great on-site SEO. The small title tag tweaks, the addition of a nifty little breadcrumb or the reorganising of header tags as […]
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