7 SEO predictions for 2015
Search engine optimisation (SEO) has come a long way since the days of stuffing vaguely relevant keywords into every available whitespace on your web page and buying links to your site wherever you could get your hands on them. With the evolution of the world wide web, Google developments and more savvy searchers, SEO is an incredibly […]
Read More5 alternative marketing methods to SEO
You may think that SEO is the be-all and end-all when it comes to online marketing options, but actually there are many others things you could, and should, be doing to promote your online presence. Getting traffic to your site can be done in a variety of ways and it pays to explore several of them – […]
Read MorePageRank Sculpting Explained
What is PageRank Sculpting? PageRank Sculpting is the method, or act, of quite specifically controlling the flow of PageRank through a website by telling Google not to follow certain links or pages. It’s a great way of keeping more weight on the pages that matter rather than allowing it to flow to pages that you don’t […]
Read MoreEssential SEO Stats to Monitor Website Performance
There are all sorts of ways you can analyse your website, and the one you probably hear about most is SEO (search engine optimisation). Good SEO is the backbone of any website and should be considered a key priority along with great design and content. Site optimisation is nothing new – the original web masters were doing it long […]
Read MoreHow Important is PageRank in 2014?
PageRank relates to the number of links that point to your website and was developed by Google owners Larry Page and Sergey Brin. It is one part of the complex algorithms that Google uses to rank your site in the Search Engine Results Pages (SERPs) and is known as the oldest and most famous. As […]
Read MoreWhat Are Long-Tail Keywords and How Do I Target Them?
You are probably aware of which keywords are relevant and performing the best for your site, but have you branched out into long-tail keywords? These are the longer, more specific keyword phrases that people use when searching. Often, people will use a long-tail keyword when looking for something very specific they know the name of, […]
Read MoreThe Most Important Ranking Factors for Websites in 2014
Google and other search engines often update their algorithms, meaning different factors may assist or hamper in your efforts to get to the top of the natural ranking pages. The problem is that exactly what these factors are, or how they work together, is not always known! This means you must work on a variety […]
Read MoreIs it Worth Switching to HTTPS for SEO?
Last month google revealed on its Webmaster Central Blog that HTTPS is now being used as a ranking signal. It explained that the decisions was made in recognition of security and the fact that more and more webmasters are adopting HHTPs. But the post also pointed out that HTTPS will be a “lightweight signal” and affect less than 1% of […]
Read MoreWhat’s the Difference Between an Algorithmic Penalty and Manual Penalty from Google?
Google regularly updates its search bot algorithms, and for the most part the details of these changes are not known. But what is known is the effect they have on listings – the Google Penguin SEO update hurt many sites. There are two different search listing penalties that can be applied by Google. Manual Penalty This is, […]
Read More5 Must-Know Things about CRO (Conversion Rate Optimisation)
Conversion rate optimisation (CRO) is where a website or landing page is created with the main goal of creating conversions from the visitors that come to it. This means that the page is set up specifically to encourage those who land on it to buy a product, download an ebook, sign up to the newsletter, […]
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