Google takes on fake news with latest algorithm
Google have released a new update which is designed to tackle the uprising of fake news and spam pages. Known as the Google Fred Algorithm, the update is a reaction to allegations that Google had been spreading false news and statements. Due to the nature of its search engine which allows for snippets, certain featured […]
Read MoreWhy seasonality matters in your search engine marketing
When you are utilising search engine marketing to promote your business, one of the key factors to consider is seasonality. We all know of particular businesses which enjoy a surge in sales or even suffer a drop in trading during specific times of the year. For example, a shop which sells school uniforms generally does […]
Read MoreCommon Misconceptions of SEO
Strong SEO for your company’s website can be the difference between being lost within Google or Bing and ending up as the highest-ranking organisation on page one. But it’s very easy to misread SEO which can have negative consequences, so we have detailed five of the biggest SEO misconceptions below. 1. Too many keywords is […]
Read MoreHow long does it take to rank in search engines?
They say that if you want to hide a dead body, the best place to do it is in page two of Google search results. Therefore, getting to the top of the search rankings for a chosen key word search remains the dream ticket. For many smaller businesses, the immediate goal is to get ranked […]
Read MoreCould Video be the Key to Boosting your SEO?
When it comes to increasing online exposure through SEO, there are an abundance of techniques and tactics at your disposal. But have you ever considered using video to boost your position on Google, Bing or Yahoo!? If not, then you could be missing out on extensive audience numbers. According to Cisco’s 2014 Visual Networking Index, […]
Read MoreA 5-step guide to creating the perfect meta description
Some people don’t think meta descriptions are very important, while others will simply use the first paragraph of a page’s copy, but you’d be surprise at how much difference they can make. After all, the purpose of meta descriptions is to get visitors to click your link on Google. Therefore, if you fail to give […]
Read MoreA list of the Search Engine ranking factors for local search 2015
These are the top ranking factors in local search in 2015 (STUDY) A 2015 study into local search ranking factors by Moz has unearthed some fascinating data into how and why some businesses are able to dominate local search in their area. The study is divided into four parts: 1.General ranking factors; 2.Specific (local) ranking […]
Read MoreShould I be focusing on SEO AND PPC?
People used to say that pay-per-click was the short-term solution to traffic, while search engine optimisation was the long-term solution. Perhaps, people still do. But a shift in the type of devices people are using to search Google and changes in the way Google ranks sites these last few years has made a case for […]
Read MoreIs ‘thin content’ dangerous?
We all know that Google is constantly updating its algorithm to provide online users with the best search experience possible. In fact over the past few years, it has developed a brain that understands the wants and needs of searchers with astounding accuracy. While this advanced algorithm looks for technical additions and omissions, it also […]
Read MoreHow to fix “Googlebot Cannot Access Your JavaScript and CSS Files”
If you have recently checked your Google Webmaster tools dashboard to find a message from Google titled “Googlebot Cannot Access Your JavaScript and CSS Files”, don’t be alarmed – Google has sent this message out to hundreds of thousands of webmasters throughout August and they will likely continue to do so for the next couple […]
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