Reputation | Epic New Media

What is Parasite SEO and Should You be Doing it?

Like many aspects of digital marketing, businesses constantly need to change things to boost their online presence. Google (and other search engine) algorithms change frequently, so your approach also needs to change. A strategy that’s gaining traction is parasite SEO. This method involves using high-authority third-party websites to publish your content. Essentially, you leverage their […]

Epic New Media Win Digital Company of the Year at COLBA 2014

Epic New Media are delighted to have won the Digital Company of the Year at the City of Liverpool Business Awards event held by Downtown Liverpool in Business at Sefton Park Palm House on Thursday 17th July 2014. Many thanks to everyone who voted for us. Read more about the awards and other winners at […]

How to Bounce Back from your Negative Online Reputation

The internet is our most open and accessible media which is fantastic for allowing people to speak their minds and comment on the things that matter to them, but for brands it can be a real headache. The old adage that a happy customer tells one person but an unhappy customer tells several is compounded […]

What Can Businesses Do About Negative Online Reviews?

Who remembers the Amy’s Baking Company viral? In case you missed this classic example of how not to handle negative online reviews, here’s a quick recap, and some great lessons we learned. Amy’s Baking Company Meltdown If you’re going to appear on a high visibility platform, such as Kitchen Nightmares, you really need to get […]

Tips for SMEs to Manage their Online Reputation

The potential and power of the Internet can be incredibly far-reaching, especially when it comes to your brand’s reputation. It only takes one piece of negative press, an ill-advised social media status or a single unfavourable review to dramatically alter your online standing. However, it is possible to manage your online reputation even if you […]

Reputation Management and Google Suggest: Tips for Marketers

Have you ever begun to type a keyword into Google, only for the search engine to finish what you‘re looking for before you‘ve written it? That‘s Google Suggest working. Google Suggest (or Google auto complete, as it is sometimes called) is a neat feature which second guesses what you‘re looking for based on commonly searched […]

Reputation Management and How It Can Help Your Business

If you own any sort of business and sell products or services, it‘s highly likely that you will, or maybe already have, bumped into a disgruntled ex-employee or customer / client who you just couldn‘t make happy no matter how hard you tried. There‘s just no pleasing everybody – that‘s the reality of business, unfortunately. […]