PPC

​PPC and SEO are best combined together

Pay-per-click and search engine optimisation are often thought of as two very different online strategies, which they are. But, many companies only go for one or the other, most usually because they see a greater potential ROI from one strategy. However while these two strategies are different, they actually compliment one other and are best […]

5 Copywriting Tips for Better PPC Click-Through-Rates

“Content is king” remains a valid phrase whatever it is you are offering or selling online. In pay-per-click )PPC) advertising, where you have very limited space in which to entice browsers to your website, this is even more true. Writing a strong PPC ad with a restricted word count is tough – you need to get in […]

Five Reasons you should Bid on your Brand Name in PPC

Pay-per-click (PPC) is an exact science and it takes time, and a dedicated expert, to understand what are the right tactics for your company. Tiny tweaks can give you massive advantages over the competition, and it pays to know what your competitors are doing. But you must also ensure that you are not losing out […]

The Importance of Following Your Google Quality Score in PPC

Quality Scores for individual keywords in your AdWords account can help you assess how your PPC efforts are performing. But to really get to the bottom of any issues that arise you need to look at the different types of Google Quality Score and gain a greater understanding of them. Our brief guide will introduce you to […]

Common Pay-Per-Click Misconceptions that Companies Make

It’s a commonly used marketing tactic among most firms these days, but there are still many misconceptions and misunderstandings about Pay-Per-Click. Here are the most common ones and how you can avoid them. PPC steals organic (and free) traffic The uninitiated often voice this argument – “why spend money on PPC when organic listings are free?” But in […]

6 PPC Tools for Keyword and Competitor Analysis

It isn’t a simple task creating the perfect pay-per-click campaign. In fact, marketers can spend years trying to tune their strategies to a point where they’re as good as they’re going to get. The challenge PPC marketers face is that their competition is constantly changing and variations of keywords and new phrases are born which require a […]

Quick Tips to Optimise your PPC Campaigns

The traditional mindset of implementing a paid search campaign begins with determining which keywords to target. As successful as this strategy can be, though, a more modern mindset is to begin with what targeted traffic will produce the most conversions.  This means you will be capsizing your mindset – determining which keyword to target starts […]

3 Powerful PPC Tips for 2014

2014 is now well under way, but you would be surprised just how many marketers haven‘t gotten around to streamlining their PPC (pay-per-click) campaigns yet. Many of the PPC tactics employed in 2013 will still work this year but there‘s set to be a push on certain types of strategy from small and large brands […]

How AdWords Bidding Works [Infographic]