How To Improve Your Lead Generation Conversion Rate
So, you have finally managed to bring people onto your website. Fantastic. But here is the thing: traffic is just half the battle. Where it really matters is in converting traffic into leads. It is all about conversion rates. And if that rate isn’t as high as it needs to be, you may be letting […]
Read MoreWhat is a lead generation funnel and how can it benefit your business?
In business, particularly online business efforts, one term seems to echo louder than most: lead generation funnel. You’ve probably stumbled upon it in marketing discussions or seen it listed as a crucial strategy in articles (like this one!). But what exactly is this enigmatic funnel, and why does it hold such weight as a business […]
Read More5 Ways to Generate More Leads for Solicitors
Legal services have lots of competitors and so it’s important to ensure lead generation remains consistent. With digital channels dominating, the traditional methods of lead generation simply aren’t enough. This article will guide you through 5 key ways to raise your lead generation game and become more visible and credible in the eyes of potential […]
Read MoreHow to Track and Report PPC Results Effectively
In the fast-paced world of digital advertising, tracking the results of your PPC campaigns isn't just important – it's essential. Understanding which strategies are delivering results and which ones need adjustment can mean the difference between success and wasted resources. In this blog, we will show you the best practices for monitoring PPC results, from setting up conversion tracking to analyzing key performance metrics. Whether you're a seasoned marketer or just starting out, our insights will empower you to optimize your PPC efforts and achieve your business goals effectively.
Read More5 reasons why your PPC account isn’t generating leads
Pay-per-click (PPC) is an effective channel for businesses wanting to generate leads and revenue. However, PPC isn’t as straightforward as one might expect. It’s easy for business owners to presume that it’s the answer to all of their marketing problems but many advertisers are left scratching their heads when leads aren’t generated as they expect. […]
Read MoreWhat are the best digital channels for B2B lead generation?
The marketing investment of a company is usually determined by its goals for financial growth. B2B marketing channels and strategies often differ in effectiveness according to individual industries. With the number of marketing options continually expanding, it’s easy to understand why B2B marketers can find themselves overwhelmed. In this article, we’ll unpack the best digital […]
Read MoreHow Coronavirus is Affecting Search Engine Marketing?
The Coronavirus pandemic has changed everyone’s day-to-day lives and it has put a squeeze on businesses. The outbreak has shifted consumer behaviour and greatly impacted operations of businesses across the world. We take a look at how the pandemic is affecting Search Engine Marketing. Drop in PPC Activity Businesses are understandably looking to reduce advertising […]
Read MorePPC and SEO: The perfect partnership for a bootstrapped business?
With the rise of digital media, it’s never been easier or faster to start a business. In just a few clicks on a website, you can have a fully-fledged limited company up and running – but what then? In the age of the “bootstrap” business – i.e. those started with limited resources – it’s all […]
Read MoreWhat is PPC and who is it for?
Some businesses have heard of PPC, but regardless of whether you are here to learn more about it, or if you simply want to grow your business through marketing then you have come to the right place. PPC stands for Pay Per Click. This a type of internet marketing scheme where advertisers pay the owner […]
Read MorePPC vs. SEO: which is the best search marketing method for your website?
PPC and SEO are the two best options you have if you want to boost traffic through search engines. Though their end goal is the same, their approaches and techniques are different. So, as a business owner, you’re probably wondering which of the two will work best for your website. Let’s look at them both […]
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