Five features that increase the CTR in PPC ads
Click-through rate (CTR) is the ratio of the number of actual clicks on a link to the total number of impressions. A high CTR is key to the success of pay-per-click (PPC) advertising. More clicks mean a high-quality score and better ad ranking. Ultimately, a high CTR increases the ad’s prominence, which boosts conversions. Here […]
Read MoreSEO in a nutshell: Why is ‘trust’ a must?
Part of the ‘three pillars’ of SEO – ‘authority’, ‘relevancy’ ‘trust’ – developing your site’s trust score acts as a powerful force multiplier for your company. This can quickly increase your search engine rankings while driving positive change across your website and business. So, what is this key element and how can developing it put […]
Read MoreWhat is Holistic SEO and why is it important to the success of your business?
SEO is the most important digital practice you can use to benefit your business in this day and age. The practice of Search Engine Optimisation (SEO) involves adapting your website content so that it performs better in online search engine results and, in turn, increases the number of visitors to your website. Whilst SEO is […]
Read MoreWhat is the difference between white hat SEO and black hat SEO?
When it comes to search engine optimisation (SEO), there are two types you’ll generally hear about: white hat and black hat. For those who aren’t website experts or who don’t know a lot about search engine optimisation, these two terms can be meaningless. Yet the difference between them can be vital for the success of […]
Read MoreWhat is conversion rate optimisation, and why does your business need it?
Driving traffic to websites is the primary function of the majority of online marketing these days. The ultimate goal is to convert that traffic to sales. Conversion rate optimisation is an essential part of the progress, but before you can implement it, you need to know what it is. So, what is conversion rate optimisation? […]
Read MoreWhy keyword stuffing is bad for your SEO
You’ve got a website and you know that to be found on search engines, you need to use certain keywords. So it makes sense that you want to put that keyword into as much copy as possible right? Wrong. In fact, overusing the same keyword (called keyword stuffing) can actually damage your SEO (search engine […]
Read More3 key SEO mistakes to avoid
When it comes to search engine optimisation, there are many potential mistakes and pitfalls which can harm its effectiveness. Understanding what others are doing wrong is key to preventing yourself from falling into those same traps. With that in mind, here are three all-too-common SEO mistakes businesses of all sizes still make. Bad internal link […]
Read MoreHow do you know if your SEO campaign is working?
There’s no shortage of help and advice when it comes to developing and implementing your SEO strategy. But your Search Engine Optimisation campaign will be of little use unless you understand what you hope to achieve and how to measure the metrics to tell you if you’re doing so or not. Here’s a brief overview […]
Read MoreThe three ways your customers are searching for your business
When it comes to introducing SEO to your business, and helping potential customers discover what you can offer, it can be difficult to know precisely what will be relevant to those looking for your services or products. A large part of Search Engine Optimisation is examining this behaviour, and putting yourself in your visitors’ shoes. […]
Read MoreWhat Google looks for with SEO
When it comes to SEO it might as well be called GO as when people are talking about search engines, they are really just talking about Google. The incredible company won the race to be the most used search engine a long time ago. Others may have improved, but Google is still the leader and […]
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