A simple way to localise your SEO
Search Engine Optimisation isn’t just for global conglomerate business machines seeking to increase their presence thousands of miles from their base of operations. SEO is also for businesses with less physical reach and more of a captive audience; you just need to be a lot more specific than the faceless organisations pumping thousands into Google […]
Read MoreThree crucial tips for optimising videos
Video is quickly becoming the undisputed king of content. Audiences are more inclined to watch and engage with videos than with text and other forms of media. This is why videos have a 41% higher click-through rate CTR than plain text. They also have a higher conversion rate compared to textual elements; for instance, adding […]
Read More5 top tips to improve conversion rate optimisation
Having a website with strong Search Engine Optimisation means your business can be found easily. But making sure customers buy and book is key to your business growing. Read some of our top tips below to improve your website’s conversion rate. 1. Bounce rate Google Analytics has a statistic called ‘bounce rate’ which indicates how […]
Read MoreWhite hat SEO: 3 tips to make it work
As a business owner, you may have heard about something called White Hat SEO. If you are not an SEO expert though, you may not be sure exactly what it is. In simple terms, it refers to the various ethical SEO techniques you could employ when trying to rank higher up in the search engine […]
Read MoreWhy are keywords so important in SEO?
If you have read a little around search engine optimisation then you will have heard keywords mentioned. You may not be totally au fait on what they are or why they matter though. The great news is that the basic concept is easy to pick up. Keywords, in essence, connect what people are looking for […]
Read MoreDon’t be evil: What Google’s top SEO lesson actually means
If you want to get your business found online, SEO is essential. For those unsure, SEO stands for Search Engine Optimisation. It’s the strategies that help you get found on search engines like Google. It doesn’t just help get your website on search engines though. It’s about getting you as high on the rankings as […]
Read More6 top SEO ranking factors for 2019
Google uses about 200 ranking signals to decide the rankings of organic search pages. And though these factors may keep evolving, understanding new SEO requirements is the key to improving site traffic and conversions. Without the SEO process, your target audience will not be able to find you, rendering all your work meaningless. So should […]
Read More4 unique SEO tips
If there is one thing that all businesses need to be concerned with today it is SEO. It does not matter whether you run an online retail store, a financial services firm, or a construction business, you need to master search engine optimisation in order to stand out from the competition. With that being said, […]
Read MoreWhy is internal linking so important for SEO?
Backlinks are a big thing in SEO, but don’t focus on them so much that you forget all about their sibling: internal links. These links can play a crucial part in search engine optimisation, helping search engines to understand your site easier and to make it more usable. Here’s why: They guide search engine crawlers […]
Read MoreSearch engine optimisation mistakes you’re sometimes told to do
Getting to the first page on Google, let alone to the top of the first page, is a struggle for many businesses. There are over 200 factors that Google counts in its algorithms and these are constantly tweaked to make ranking especially harder. Due to the challenge of search engine optimisation (SEO), there’s a lot […]
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