Using Animated GIFs in your Marketing
From captivating blog posts and informative case studies to enlightening inforgraphics and entertaining videos, the range of content possibilities is vast. But if you’ve previously dismissed the idea of animated GIFs as an effective marketing medium or don’t know much about this increasingly popular tool, then now is the time to recognise and realise their potential. […]
Read More5 World Cup Ads that Nailed It
The 2014 FIFA World Cup is a perfect opportunity for marketers to piggy-back on the football hysteria and pick up extra sales. As with all massive sporting events these days only the brands that have paid large sums for the privilege of being named an official sponsor can directly reference the tournament in their advertisements, but others […]
Read MoreHow To Write E-mails That Will Get Opened, Read, and Shared
We’ve all been there – opening up your email inbox only to be greeted with scores of irrelevant junk and unsuitable spam th a cat will inevitably be deleted and forgotten about forever. Even if you do end up clicking on a certain piece of correspondence, it might only be to find the unsubscribe link […]
Read More4 Brands that are Rocking Micro-Video
Reading articles at the start of the new year about marketing trends revealed one thing – micro-video is supposed to be huge this year. In 2013, services like Vine and Instagram Video grew exponentially and brands saw a unique opportunity to tap into a highly visual audience. By the end of 2013, most of the […]
Read MoreThe History of Web Design [Infographic]
Web Design has changed dramatically since the creation of the web back in 1989 by Sir Timothy Berners-Lee and continues to change and advance at a crazy rate. The first web page EVER created was recently put back online at its original URL after many years of only preserved screenshots, which was originally hosted […]
Read More