Five Awesome Interactive Infographics for your Inspiration
Infographics have become big business over the past few years. Far from a few nice-looking pictures, they are now beautiful things of digital illustration and can be a key tool in your online marketing arsenal. But now that anyone and everyone uses infographics it is becoming increasingly difficult to stand out from the crowd and […]
Read MoreThink like a Media Company and Nail Content Marketing
Content marketing remains something of a taboo because it has been used inappropriately on many occasions and has been known to backfire when done irresponsibly. But this does not mean you should avoid it – just do it in the right way. The use of content marketing is wide-ranging – it can encompass anything from […]
Read MoreThe Importance of Case Studies on your Website
Even though there are numerous types of content you can produce for marketing purposes, case studies are often overlooked. These days, content marketing usually consists of blog posts or feature articles while the odd infographic and video doesn’t go amiss either. But several brands and businesses disregard case studies as a promotional tool despite the […]
Read MoreIs There a Formula for the Perfect Headline?
In the world of print media sub-editors often hone their skills for years coming up with a snappy, witty and succinct headline that perfectly captures the article and fits in to the space available on the page. But when it comes to writing for the web not everyone has the same level of training and […]
Read MoreHow to Integrate Authorship on your Website
As we have previously looked at, authorship has several potential benefits that any brand or business can capitalise on. Even though it has little impact on SEO, having an author’s name and picture along side search results can improve click-through rates, enhance brand reputation and help build a relationship of trust with Google. Linking your Google+ profile to […]
Read More5 Top Tips for Successful Infographics
Infographics are one of the most engaging formats of content a business can create. Successful marketers such as Neil Patel, co-founder of Crazy Egg and Hello Bar, swear by infographics for their ability to get shared and achieve a huge level of exposure for the creator. But, whilst creating an infographic has been proven to […]
Read More3 Reasons your Business Should Invest in Quora
If you‘re looking to broaden your online visibility, Quora is a great place to invest some time. Quora is one of the most underrated and underused tools at the disposal of business owners. It is a Q&A community that is all about building authority in a specific area and building relationships by answering questions […]
Read More3 Editorial Calendar Tools every Content Team Needs
If you have a company blog but you struggle to publish content consistently, you‘re not alone. One of the biggest challenges a business faces is producing enough content and this challenge is toughened in markets where real-time information is most valuable and markets where in-depth content is needed to educate and engage an audience. […]
Read MoreThe Importance of Good Above-The-Fold Design
Although the term ‘above-the-fold’ originated in the newspaper industry, it is critically important for web designers and developers. This ever-present and popular phrase refers to content in the top half of a web page, which can be seen without having to scroll down. In recent years, there has been a trend towards cramming as […]
Read MoreHow to Improve your Landing Page Conversion
From attracting visitors and capturing leads to enhancing search engine visibility and improving reputations, there are numerous benefits for having plenty of landing pages on your website. However, the ultimate goal is to increase conversions and generate sales. But if you’re not seeing positive or favourable results from your landing pages, then a little bit […]
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