Embracing a Data-Driven Approach to Content Marketing
“Content is king” is the mantra of many a website manager and online marketer, but it is much more than a simple catch-all phrase. The real trick is to go beyond the realms of good content and delve into what makes for great content that influences, engages, drives repeat custom, strengthens relationships and develops the […]
Read MoreRefining a content marketing strategy, for search
The main purpose of content marketing is to attract prospective customers or retain existing clientele and provide them with something relevant, useful and valuable. By doing so, it can change or enhance their browsing behaviour and purchasing decisions, which should result in greater business prosperity. These days, the majority of consumers are becoming increasingly disillusioned […]
Read MoreHow to use your existing content to improve SEO
Everyone knows that content is king when it comes to creating an interesting, engaging website that is great for visitors and SEO, but too often website owners forget about all the existing content they have and concentrate only on creating new pieces. This could mean they are missing out on some important content marketing opportunities. An […]
Read More5 Copywriting Tips for Better PPC Click-Through-Rates
“Content is king” remains a valid phrase whatever it is you are offering or selling online. In pay-per-click )PPC) advertising, where you have very limited space in which to entice browsers to your website, this is even more true. Writing a strong PPC ad with a restricted word count is tough – you need to get in […]
Read MoreThe Secrets Behind Red Bull’s Content Marketing Success
Red Bull is at the height of the game in all sorts of arenas, from Formula 1 to energy beverages. And when it comes to marketing, their dedication, expertise and creativity shines through. Founder Dietrich Mateschitz summed it up when he said: “Red Bull is a media company that happens to sell energy drinks.” Many […]
Read More5 Ways to Improve your Corporate Blog
A corporate blog can be an excellent way to engage with customers, build your brand and shout about your expertise and reputation. It can also help to bring in more sales. When it is done well, that is. Get it wrong and you could damage your company’s reputation, search engine results and even profits. You […]
Read MoreTop Tips for Outreach Success
Outreach strategies, or, to put it another way, reaching out to your targets and customers, are an essential part of SEO activity. With Google algorithm updates like Penguin and Panda changing the rules, many firms are looking to update their search engine marketing tactics and considering carefully their link building programmes in particular. Link building has picked […]
Read MoreHow User-Generated Content Benefits Brands and Consumers
Of all the things the rise of social media has done, allowing users to voice their opinions to the wider world, and direct to the brands they interact with, is one of the biggest game-changers. That old saying “a happy customer tells one person; an unhappy customer tells nine” has never been truer, or more […]
Read MoreHow Long Should a Blog Post Really Be?
For anyone involved in SEO, marketing or content creation, the question of how long a blog post should be is the industry equivalent of “how long is a piece of string?” The answer to both is the same: “as long as it needs to be”. On the one hand this might not seem particularly helpful, but […]
Read MoreWorld Cup Content Marketing Tactics from Adidas that your Brand can Follow
Football aside, the 2014 FIFA World Cup was a lesson in marketing and advertising that all brands can learn from, no matter what their area of business or how small they are. Of course, only the really big players can be official sponsors of such a global event, but there are always options for others to benefit […]
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