50 new qualified leads per month from search engines

Our client been trading for over 150 years and are a leading supplier in their market supplying both residential and commercial customers. Despite their leading market position and heritage, their search engine presence didn’t reflect this and they were suffering from a lack of new business from this channel.

Results

• Year-on-year organic traffic up by 27%
• Increased qualified leads from organic traffic by 50 per month
• Keyword rankings up by 1,125 positions

Overview

The objective of the campaign is to increase the number of leads for commercial contracts via organic search. A new website was launched, we identified areas of the website that needed to improve to help increase organic traffic along with benefiting the user experience. There were gaps in conversion tracking so the effectiveness of the website wasn’t being correctly measured. 

The market is crowded with large B2C companies targeting generic keywords so it was vital that client stood out as a B2B with it’s messaging and positioning as well as the specific keyword variations targeted

How We Did It

• Produced on-site recommendations
• Keyword research
• On-site optimisation
• Content gap analysis
• Content production
• CRO analysis
• Implement the proper conversion tracking